Search Engine Optimization, or SEO, improves and promotes a website to increase the amount of visitors to the website from search engines. SEO is often about making small modifications to parts of your website, that when combined, have a large affect on organic search results.
We found a helpful video to explain SEO:
Sometimes it takes search engines time to transfer your new website content. To have Google, for example, recognize your website more, start changing up the home page, blog, and secondary pages often to prove your site is active and helpful.
Like most design/web firms, we provide “Basic SEO” in your website, including the latest best practices. Yet, SEO is continually changing every couple of months. What worked before may not still work. Sadly, everyone knows they need it, however, even the experts in the industry (“SEO experts”) don’t agree on best practices.
For advanced SEO, companies should utilize an SEO expert. But be warned: many small web firms say they are SEO experts, but really aren’t. We admit that we’re not! Because of the complexity and nature of SEO, you will want to find someone who solely does that and has the bandwidth to keep on top of the ever-changing landscape.
The #1 best “user-friendly” tutorial we’ve seen is this online resource. View Guide However, keep in mind that even this information may get old quickly. To show you how crazy and complex SEO is, this is incredibly well done, yet it is still overwhelming to many!
For clients who really want the “big guns” for SEO, we direct them to HubSpot.
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