Take a tip from “This Little Piggy.”
This little piggy went to market. Was it an open air market? A supermarket? Perhaps the author of this nursery rhyme from the 1700’s meant: “This little piggy went to market his business.” (Who knows??) In reciting this to your children, though, did you ever notice that the burly piggy isn’t the one who ate roast beef? The biggest and most robust piggy of the five is the one who went to market! In the same way that your big toe stabilizes your whole body and gives strength to your stride in a way the other toes can’t, marketing will stabilize and give strength to your company when your other efforts can’t.
Marketing will stabilize and give strength to your company when your other efforts can’t.
It’s amazing how many organizations think they can get by in this Great Recession by not going to market, when it’s the FIRST thing they need to get them noticed. Sure, budgets are tight, and marketing dollars are submerged beneath the priority of bills and salaries. Yet, if they don’t market, and attract more clients, things will go from bad to worse.
Don’t let pain transform your thought processes. Marketing is a critical investment for your company. Hard times call for smart strategies. Can you afford to NOT go to market? Git yer piggy on!
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