5 Top Resolutions for Small Businesses in 2013
The Huffington Post recently reported that “57% of small businesses’ top New Year’s resolution is to expand marketing to attract more customers.” *
That means for each business doing nothing, there is a competitor who plans on improving their marketing efforts in 2013. The article continued, “…as an entrepreneur, you can’t just ‘hold steady’―you’ve got to keep growing and making big plans, even in tough times.”
So where do you start? Might we suggest a few? Here are 5 top resolutions for a better brand in 2013:
- Display a sharper, more professional business image to the world. Seriously, who would you call first? A company whose logo and marketing materials look like they came from the Middle Ages, or one that’s as frrrresh as eating sushi off the boat?
- Give your sales staff the tools they need to produce. Take it from our head sales guy, Jeff… you might as well cut ‘em off at the knees, otherwise.
- Get a rockin’ new website, if you’re due. Aesthetics are one thing, but technology is another. The latter necessitates that businesses update their websites every 3 to 5 years. (For example, in the last 3 years, Flash is out and Content Management has radically changed.)
- Strategize on how to set your business apart from the competition. Be purposeful on how you get your name out there…don’t just let it happen randomly.
- Be consistent in sending out newsletters or blogging. Lack of consistency is the key “drown factor” here. Even if you only send an email out once or twice a month, get someone to write articles for you 3 months in advance, then you have them ready to go. Of course, while you’re at it, you might as well do it right and get a professional to customize the look and brand for you.
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